JetKids/Stokke BedBox

Year: 2015-2020

JetKids is one of the many successful startups which we have worked with since they were established.
In 2018 JetKids partnered with Norwegian children’s brand Stokke and got fully acquired by them in 2023.
In 2022 there was a record of 80.000 BedBox units produced and sold.

The BedBox® is the world's only premium, ride-on suitcase for children with an in-flight bed or leg-rest feature. This travel essential combines Scandinavian style and aviation inspired design with practical features for the entire trip and allows your child to rest comfortably or sleep during long and short-haul flights and train rides. Fun and functional with ample storage, the BedBox® holds your child’s must-haves.

Once packed, let your little one ride it (or pull it) through the terminal for stress-free travel. Once the seat belt sign is off, transform the BedBox® from a suitcase into a bed in 5 simple steps. The ride-on suitcase is for children 3-7 years old, and the bed feature is best suited for children over 2 years old. Officially approved by most airlines.

Frost Produkt got the task to design and develop the original idea by the founders of JetKids (Christina and Halvor Holmgren). As well as the innovative features it was important that the product had a premium feeling and that the aesthetics was appealing to both children and parents. Soon after launch the BedBox became very popular and has generated great sales. Frost has been involved in updating and upgrading the BedBox with new functionality and design features since and has also helped JetKids find a suitable production partner.

The BedBox has won awards as the Time Magazine Best Innovations, Junior Design Award (Junior Magazine), Innovation Award (Kind & Jugend) and Product Innovation Award (Travel goods association).

Buy here at Stokke