New “Olden” profile, advertising campaign and bottles.
A collaboration with Dinamo Design and Advertising.
Frost Produkt designed the structural packaging. The bottles comes in these sizes, 0.35 (glass), 0.5, 0.7 and 1.5 l. We have focused on creating a tall and elegant bottle that will both reflect the brand's tradition while it along with the label shall be perceived as modern. We have worked hard to get the various bottle sizes to appear as similar, “one bottle, one brand”.
The bottles are made from 50% recycled PET and the total material usage is reduced from the previous design. The bottles are "blown" on-site which reducesthe transport to the bottling factory considerably.