New structural packaging for Sterilan male and female deodorant.
Sterilan is the biggest brand within the deodorant category in Norway but has during the recent years lost some of their market position. The structural packaging has remained unchanged since 1995 and the same packaging has been used for both the male and the female version.
Frost Produkt got the assignment of redesigning the structural packaging which was launched in March 2015.
The aim for the new structural packaging were the following:
- Strengthening its shelf presence, larger facing
- Appear more modern and attractive
- Clearer distinction between male and female versions without being perceived as two different brands
- Reduce packaging cost
- Better ergonomics
- Better pallet utilization